Verizon To Launch New Nokia ‘Icon’ Handset In Move That Could Boost Windows Phone’s US Market Share
According to Verizon, a new Nokia phone is set to land in the United States. Dubbed the “Icon,” the Lumia handset sports a 5-inch screen, a 20-megapixel camera, a quad-core processor, and a 2420 mAh battery.
The device looks, as The Verge’s Tom Warren correctly points out, like a smaller version of the Lumia 1520, a phone already in the market. The Icon name appears to be final. As WPCentral uncovered here at CES, cases labeled for the Icon can already be found.
Windows Phone has seen strong success in the past year selling lower-priced handsets. But the platform, what you could call the combination of Microsoft software and Nokia hardware, has struggled to find market share in the United States and the upper-tiers of the maker globally. The Icon, provided that it is well-priced, could help ameliorate that stress point.
Pricing isn’t clear for now. The Verizon website has the phone pegged at $777 both off, and on contract. So we’ll have to wait for official figures. Tip: It won’t cost $777 with a new two-year contract.
The upper end of Windows Phone hardware is now quite diverse, with the Lumias 925, 928, 1020, 1320, 1520, and Icon each battling for share of a still-small pie. But, more and better hardware has never been a recipe for unit volume decline, so perhaps the muddle can be excused.
Current market news has been positive for Microsoft, but not groundbreaking. The company recently indicated that it saw “record sales of Windows Phone this holiday worldwide, nearly doubling phone sales during Christmas.” But as Microsoft will admit, doubling from a small baseline is only so strong an achievement.
For now, another Windows Phone looks set to land. If it can turn heads in the United States is a fair question. The comments are yours.